3 Paradigm Shifts to Win in Digital Marketing

Did you know that when a client makes a buying decision 70% of their choice was made before they even talked with you? If you want your business to succeed you have to reach clients long before they give you a call. This week on the Thrive Collective Podcast StoryBrand Certified Guide Rob Hughes paradigm shifts you need to make to win in digital marketing.

1. Embrace fear. Trust = relationship

• How do you build trust? Eliminate fear!
• “The greatest companies are obsessed with consumer fear. Eliminate fear, and trust is all that’s left.” 
• Brainstorm every reason why someone would not want to buy from you.
• How many of these issues have already been addressed on your website or marketing?

2) Blog their questions - brainstorm the questions your ideal audience is googling, asking, and write articles on them! 

•  Compare A to B
•  How much does XXX cost
•  Best XXX in XXX city?
•  What does the competition say negatively about your brand? (write a blog on it)

3) Think like a teacher

• Give knowledge away
• Share abundantly
• Teach generously