The Thrive Collective with Rob Hughes

3 Paradigm Shifts to Win in Digital Marketing

September 09, 2020 Rob Hughes Season 1 Episode 4
The Thrive Collective with Rob Hughes
3 Paradigm Shifts to Win in Digital Marketing
Chapters
The Thrive Collective with Rob Hughes
3 Paradigm Shifts to Win in Digital Marketing
Sep 09, 2020 Season 1 Episode 4
Rob Hughes

Did you know that when a client makes a buying decision 70% of their choice was made before they even talked with you? If you want your business to succeed you have to reach clients long before they give you a call. This week on the Thrive Collective Podcast StoryBrand Certified Guide Rob Hughes paradigm shifts you need to make to win in digital marketing.

  1. Embrace fear. Trust = relationship
  • How do you build trust? Eliminate fear!
  • “The greatest companies are obsessed with consumer fear. Eliminate fear, and trust is all that’s left.” 
  • Brainstorm every reason why someone would not want to buy from you.
  • How many of these issues have already been addressed on your website or marketing?

2) Blog their questions - brainstorm the questions your ideal audience is googling, asking, and write articles on them! 

  •  Compare A to B
  •  How much does XXX cost
  •  Best XXX in XXX city?
  •  What does the competition say negatively about your brand? (write a blog on it)

3) Think like a teacher

  • Give knowledge away
  • Share abundantly
  • Teach generously



Show Notes

Did you know that when a client makes a buying decision 70% of their choice was made before they even talked with you? If you want your business to succeed you have to reach clients long before they give you a call. This week on the Thrive Collective Podcast StoryBrand Certified Guide Rob Hughes paradigm shifts you need to make to win in digital marketing.

  1. Embrace fear. Trust = relationship
  • How do you build trust? Eliminate fear!
  • “The greatest companies are obsessed with consumer fear. Eliminate fear, and trust is all that’s left.” 
  • Brainstorm every reason why someone would not want to buy from you.
  • How many of these issues have already been addressed on your website or marketing?

2) Blog their questions - brainstorm the questions your ideal audience is googling, asking, and write articles on them! 

  •  Compare A to B
  •  How much does XXX cost
  •  Best XXX in XXX city?
  •  What does the competition say negatively about your brand? (write a blog on it)

3) Think like a teacher

  • Give knowledge away
  • Share abundantly
  • Teach generously